NEW YORK, Oct. 4 2021 PRNewswire/-- J.P. Morgan Asset Management today unveiled the launch of its Award-winning The Guide to the Markets which includes an augmented reality mobile (AR) experience that offers users and clients a fresh method of interacting with a simplified version the Guide. The experience will project an analysis of the most important economic issues that affect investors from any location anytime. J.P. Morgan Asset Management Launches New Guide to the Markets Mobile-Based Augmented Reality (AR) Experience
Guide to the Markets in Augmented Reality The Guide to Markets of Augmented Realityis an immersive experience that runs a web browser for iOS as well as Android smartphones, with no apps needed to download. Utilizing a smartphone, the technology allows users to interact with a virtual model of Dr. David Kelly, Chief Global Strategist, in the physical world of the user, wherever they happen to be. A simplified version and the parts from this Guide are be displayed as well as interactive, 3D renderings of the top industry charts and tables of data. The experience was created by Coffee Labs and can be accessed by financial professionals via: https://am.jpmorgan.com/us/en/asset-management/adv/insights/market-insights/guide-to-the-markets/ar/
The first manager of assets to offer market information to advisors via AR The Guide to the Markets ARexperience is designed to attract with prospects and clients throughout the U.S. The experience is based on the current digital offerings for clients from J.P. Morgan Asset Management's Global Market Insights Strategy Team which includes Insights Now, the Insights Today podcast (also accessible via Alexa voice capability) as well as The insights App available for iPhone(r) as well as iPad(r) as well as videos and webinars.
"AR has demonstrated its value not only for consumer entertainment, but for captivating and engaging investor audiences around complex economic and market topics, especially during a time where in-person client meetings and events are still limited," said Kathryn Ferrero, Chief Marketing Officer for Asset Management Americas and Global Head of Brand Experience, J.P. Morgan Asset & Wealth Management. "With Dr. David Kelly's unique ability to explain complex economic and market issues in a language that financial professionals can use to communicate to their clients, the GTM AR experience can help the advisor community reach the next generation of savvy investors."
The guide is updated every quarter. guide to the Markets illustrates an assortment of economic and market developments and stats through vivid visuals and charts offering timely and reliable analysis to help clients in their conversations.
"For more than 17 years, the Guide has been a key tool used by financial professionals to drive meaningful client conversations. But as client needs and ways of digesting information evolve, so too will the way we engage our clients," said David Kelly, Chief Global Strategist, J.P. Morgan Asset Management. "We know that advisors value new technology and formats when it comes to consuming economic investment insights, and believe making the Guide available in multiple formats, whether that be podcast, video, through Alexa voice skill, or now through an AR experience, allows us to truly meet and engage with investors where they are - even if that's in their own living room!"
It is expected that the The Guide to Markets in the experience of AR as well as The guide to Markets,will continue to be regularly updated to reflect the most recent commentary about global markets. The 4Q 2021 version of the Guide to the Marketsexamines the major issues that shape the investment climate, such as those relating to the Pandemic, Fiscal Policy, Economic Growth, Jobs, Inflation the profit margin, Federal Reserve & Interest Rates, Risks & Opportunities and many more.
About J.P. Morgan Asset Management's Market Insights:
Its Market Insights program provides comprehensive information and analysis of global markets , without referring to specific products. The program was created to assist clients to understand market and assist in making investment decisions The program focuses on the consequences of current economic data and changes in market conditions.
About J.P. Morgan Asset Management
J.P. Morgan Asset Management has an assets-under-management in the amount of $2.6 trillion (as at 6/30/2021) is a world leading investment management company. J.P. Morgan Asset Management's customers are institutions as well as retail investors and high net worth individuals from every major market across the world. J.P. Morgan Asset Management provides global investment management services in fixed income, equities real estate private equity, hedge funds, and liquidity. For more information: www.jpmorganassetmanagement.com.
JPMorgan Chase & Co. (NYSE: JPM) is a major global firm in financial services having assets totaling $3.7 trillion and operating worldwide. JPMorgan Chase is a market leader in the field of investment banking, financial services for consumers as well as small-sized businesses commercial banking as well as financial transaction processing and also asset management. A part of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers throughout the United States and many of the most prominent institutional, corporate and government customers with their J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. J.P. Morgan Asset Management is the name used to market the business of asset management at JPMorgan Chase & Co. and its affiliates around the world.
About Coffee Labs Inc. :
Coffee Labs is an innovative , immersive agency focused on creating a new definition of the concept of what a digital journey is and how brands communicate with consumers. Creative strategisers, thinkers, technologist, Coffee places the experience of the user at the heart of their work and believes that the content is designed to be experienced...not just consumed. With a particular focus on mobile devices, they adopt an approach that is multidisciplinary to connect the physical and digital worlds, and expand the consumer experience beyond a linear consumption and create unexpected significant interactions. Coffee blends storytelling and innovation to provide innovative solutions that produce tangible results and deliver experiences that consumers want to experience. Their extensive capabilities include multi-platform production designing, content creation and experiential marketing branding, strategy for brands including virtual and augmented reality, interactive videos animation and analytics, product development and more. Traditional isn't part of the Coffee vocabulary. For more information, go to coffeeww.com
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